The Stages of Consumer Buying Decision Process Essay Example for Free

The Stages of Consumer Buying Decision Process Essay A purchaser buy a product or service for the first time. The greater cost or risk, the larger the number of participants and the greater their information gathering. New task buying is the marketer greatest opportunity and challenge. The process passes through several stages. They are: 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption Systems Buying and Selling Many business buyers prefer to buy a total solution to a problem from one seller. System buying – The practice that originated with government purchases of major weapons and communication systems. The contractor who has awarded the contract would be responsible for bidding out and assembling the system subcomponents from second tier contractor. This is the prime contractor provides a turnkey solution. System Contracting – A single supplier provides the buyer with all required MRO supplies (maintenance, repair, and operating supplies). During the contract period, the suppliers managed the customer inventory. System selling is a key industrial marketing strategy in bidding to build large scale industrial project, such as dams, steel factories, irrigation systems, pipelines utilities, and even new towns. Participants in the Business Buying Process Purchasing agents are influential in straight rebuy and modified rebuy situations whereas other department personel are more influential in new-buy situations. The Buying Center 1. Initiators Users or others in the organization who request that something be purchased 2. Users Those who will use the product or service. In many cases, the users initiate the buying proposal and help define the product requirement. 3. Influencers People who influence the buying decisions, often by helping define specifications and providing information for evaluating alternatives. Technical personel are particularly important influencers. 4. Deciders People who decide on product requirement or on suppliers 5. Approvers People who authorize the proposed actions of deciders or buyers 6. Buyers People who have formal authority to select the suppliers and arrange the purchase terms. Buyers may help shape product specifications, but they play their major role in selecting vendors and negotiating. In more complex purchases, buyers may include high-level managers 7. Gatekeepers People who have the power to prevent seller or informations from reaching members of the buying center. For example, purchasing agents, receptionist, and telephone operators may prevent salespersons from contacting user or deciders. Buying Center Targeting To target their efforts properly, business marketers need to figure out: Who are the major decision participant? What decisions do they influence? What is their level of influence? What evaluation criteria do they use? The business marketers is not likely to know exactly what kind of group dynamic take place during the decision process, although whatever information he can obtain about personalities and interpersonal factors are useful. Stages in the Buying Process 1. Problem Recognation The buying process begins when someone in the company recognizes a problems or need that can be met by acquiring a good or service. The recognation can be triggered by internal and external stimuli. Internal stimuli might be that the company decides to develop a new product and needs new equipment and materials or a machine breaks down and requires new parts. Externally, the buyer may get new ideas at a trade show, see and ad, or receive a call from a sales representative who offers a better product or a lower price. 2. General Need Description and Product Specification The buyer determines the needed item’s general characteristics and required quantity. The buyer will work with others engineers, users, to define characteristics such as reliability, durability, or price. Business marketers can help by describing how their products meet or even exceed the buyer needs. The buying organization now develops the item’s technical specification. Often, the company will assign a product value analysis engineering team to the project. Product value Analysis (PVA) is an approach to cost reduction that studies component to determine whether they can be redesigned or standardized or made by the cheaper methods of production. The PVA team will identify overdesigned components, for instance that last longer for the product itself.

The Significance of the Open-Source Act and Linux Essay -- Exploratory

The Significance of the Open-Source Act and Linux In the 1980's hardly anyone knew what a DOS attack was, most people hadn't ever seen a computer. There was one great OS for companies back then, UNIX. Unix was commercially made, very expensive, but was a very strong Operating System. Because of the price of equipment, many people wouldn't get into computers, but there was no reason to. Nothing of great significance was stored on computers. By 1985, computers hit the mainstream, providing many universities with links to each other and their libraries. This all came along with the invention of the Internet. Suddenly there was a great amount of information available to those who had access. There were many people who wanted to have the information these universities had, and they tried to get it any way possible. Within almost no time an underground culture started to spawn on the net. This underground consisted of many different type of people: Hackers, someone who exploits security for their benefits; Crackers, someone who breaks software to get it for free; Phreakers, someone who hacks the phone system; and other various, less significant others. These people alone were useless, but once the Internet had connected them, they are allowed to do what they want, when they want. Most of them were stuck with early versions of Microsoft Windows, or Unix. In 1986, another big boom caused the internet-underground to increase in size. Congress passed what is known as the "Open-Source Act." It allowed any code that was made open source to be edited by anyone, as long as the copyrights remained intact in the source-code. Suddenly there were thousands of the underground types getting into programming more than ever. With every... ...s are sure to surface. And with many companies producing versions of Linux, more and more people switch to it over Windows. Any software you use on your Mac, PC, or Unix can be ran on Linux, which causes more people to switch there. Everyone who opens up X Windows, the GUI in Linux, will almost unsurably notice the Source-Code compilers and examples in the startup menu. If just one out of a hundred of those tries to run it, and one out of a hundred of them keeps at it, there will be many more open-source programs out, most of them not made to better the world. Works Cited: Raymond, Eric. The New Hacker's Dictionary. Online: http://info.astrian.net/jargon/Local/, Perodically Updated Raymond, Eric S. The Cathedral And The Bazaar. 2001 Verton, Dan. The Hacker Diaries. Osborne McGraw-Hill 2002 Thomas, Douglas. Hacker Culture. Univ of Minnesota Pr. 2002 The Significance of the Open-Source Act and Linux Essay -- Exploratory The Significance of the Open-Source Act and Linux In the 1980's hardly anyone knew what a DOS attack was, most people hadn't ever seen a computer. There was one great OS for companies back then, UNIX. Unix was commercially made, very expensive, but was a very strong Operating System. Because of the price of equipment, many people wouldn't get into computers, but there was no reason to. Nothing of great significance was stored on computers. By 1985, computers hit the mainstream, providing many universities with links to each other and their libraries. This all came along with the invention of the Internet. Suddenly there was a great amount of information available to those who had access. There were many people who wanted to have the information these universities had, and they tried to get it any way possible. Within almost no time an underground culture started to spawn on the net. This underground consisted of many different type of people: Hackers, someone who exploits security for their benefits; Crackers, someone who breaks software to get it for free; Phreakers, someone who hacks the phone system; and other various, less significant others. These people alone were useless, but once the Internet had connected them, they are allowed to do what they want, when they want. Most of them were stuck with early versions of Microsoft Windows, or Unix. In 1986, another big boom caused the internet-underground to increase in size. Congress passed what is known as the "Open-Source Act." It allowed any code that was made open source to be edited by anyone, as long as the copyrights remained intact in the source-code. Suddenly there were thousands of the underground types getting into programming more than ever. With every... ...s are sure to surface. And with many companies producing versions of Linux, more and more people switch to it over Windows. Any software you use on your Mac, PC, or Unix can be ran on Linux, which causes more people to switch there. Everyone who opens up X Windows, the GUI in Linux, will almost unsurably notice the Source-Code compilers and examples in the startup menu. If just one out of a hundred of those tries to run it, and one out of a hundred of them keeps at it, there will be many more open-source programs out, most of them not made to better the world. Works Cited: Raymond, Eric. The New Hacker's Dictionary. Online: http://info.astrian.net/jargon/Local/, Perodically Updated Raymond, Eric S. The Cathedral And The Bazaar. 2001 Verton, Dan. The Hacker Diaries. Osborne McGraw-Hill 2002 Thomas, Douglas. Hacker Culture. Univ of Minnesota Pr. 2002

Dr. Jose Rizal Essay

Topic (textbook pages, lesson number, unit). Time allotment. | Materials Needed| * Do not include standard classroom equipment (e. g. , chalkboard). * Include things such as books, colored pencils, PowerPoint presentation, handouts, etc. | Objectives| * District, state, and national standards (whatever is applicable at the school). * Long-term objectives (describe the lesson as part of a larger idea, such as a one-day lesson on Louis XIV that contributes to understanding the chapter concept on the growth of absolute monarchy). Short-term (lesson) objectives: Measurable and specific, phrased in terms of â€Å"the student will†¦ â€Å"| Procedures| * Introduction: Start with a hook (an attention-getter) to introduce the lesson. This should be understandable and relatable, and should activate prior knowledge. * Instruction: How will the goals of the lesson be reached? What will the students do to reach the objectives? Will the students complete a learning task in teams? Will the students take notes from a lecture? Closing: Students demonstrate that they followed the instructions. This includes anything from sharing teamwork results, to review questions over a lecture or PowerPoint. | Independent Work| * This includes follow-up work done in class or as homework. * Any work assigned should be an extension of the in-class lesson. Ideally, it simultaneously reinforces the lesson, builds upon it, and creates background knowledge for the next lesson. | Assessment| * Determine whether or not the goals of the lesson have been reached. Types of assessment may vary. * Formal assessments include quizzes, tests, work (such as essays) evaluated according to a rubric, etc. * Informal assessments include looking over students’ completed assignments, question-and-answer sessions, etc. | Reflection| * This is done after the lesson as a self-reflection exercise. * What parts of this lesson worked well? How might these parts be made even better? * What parts of this lesson did not work? Why? Should these parts be altered, changed, or scrapped?

PSY 240 - Week 4 assignment Essay - 1315 Words

Week 4 Assignment PSY 240 November 13, 2013 To Eat or Not to Eat Hello everyone. My name is Ruth and I want to talk to you guys about eating disorders. An eating disorder is essentially an illness that disrupts a person’s every day diet which can cause a person to pretty much stop eating or over eat, depending on the illness. These illnesses are more apparent in the teenage years and in to young adulthood (Pinel, 2011), which makes sense because this is when we start becoming more aware of our bodies as well as other people’s bodies. We might want to look like the model we just saw on TV and will do anything to get that body, right? But an eating disorder is not the way to go; we will get in to the effects of†¦show more content†¦Being obsessed with weight, people with anorexia nervosa tend to weigh themselves repeatedly, portion food and eat very small quantities are certain foods – no fats, no carbs, no sugars (Pinel, 2011). Just like with drugs, some people get better after one bout of anorexia nervosa, while some relapse and some, unfortunately, lose the battle as their health declines. Now, here is some of the scarier stuff that happens to our bodies with anorexia nervosa. Your bones thin, which is called osteoporosis); your hair and nails become brittle; your skin becomes dry and yellow because your liver stops functioning correctly. A condition called lanugo starts which is when thin, fine hair starts to grow all over the body; you become anemic and your muscles become weak and start wasting away; you becoming severely constipated as well as develop multi-organ failure. You get low blood pressure as well as slow breathing and pulse; brain damage and damage to the structure and function of the heart occurs, including heart disease and heart attacks; your internal body temperature drops which causes you to be cold all of the time and you start to feel very lethargic and tired all of the time. Lastly, if your condition continues, you can become infertile but you need to be at a healthy weight to be able to carry a baby anyway. Do these symptoms sound fun to anyone? You group a couple of these together, and you could lose your life.Show MoreRelatedHuman Resources Management150900 Words   |  604 Pagesjobs. Managers and supervisors affected by the elimination of levels were offered promotions, transfers to other jobs in GE Fanuc, or early retirement buyouts. Additionally, employees were promised profit sharing, which has resulted in up to three weeks additional pay in profit sharing bonuses in some years. The test of the change is in the results. GE Fanuc’s revenue is up women employees, who composed about three-fourths of the bank’s workers. As a result, several years later about one-fourth ofRead MoreMedicare Policy Analysis447966 Words   |  1792 Pagesand for other purposes. 1 Be it enacted by the Senate and House of Representa- 2 tives of the United States of America in Congress assembled, 3 SECTION 1. SHORT TITLE; TABLE OF DIVISIONS, TITLES, rmajette on DSK29S0YB1PROD with BILLS 4 5 AND SUBTITLES. (a) SHORT TITLE.—This Act may be cited as the 6 ‘‘Affordable Health Care for America Act’’. VerDate Nov 24 2008 12:56 Oct 30, 2009 Jkt 089200 PO 00000 Frm 00001 Fmt 6652 Sfmt 6201 E:\BILLS\H3962.IH